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Jayanth Krishnan shares an article that explains how a tool their company developed connects departments and promotes growth. We have developed a tool that provides a common language of growth between strategy, finance, marketing, product and design teams. The tool draws upon CLV concept from marketing science, Jobs To Be Done thinking and broadly Management Science ideas. We are calling this tool CLV 2.0. This article provides the motivation (why) CLV2.0 is going to be useful for our clients and…
As AI becomes more embedded in every facet of business, Jayanth Krishnan explores how it can impact your business and what to consider in a strategy to lessen the impact. The interaction between an economic downturn and technological innovation can produce unpleasant surprises to business. Having a template to think how technology and economy can create a double whammy is worth spending time. Impact of AI on labor and staffing There are three generic forms in which AI is being…
Jayanth Krishnan shares an article on the common language of growth. Abstract We have developed a tool that provides a common language of growth between strategy, finance, marketing, product and design teams. The tool draws upon CLV concept from marketing science, Jobs To Be Done thinking and broadly Management Science ideas. We are calling this tool CLV 2.0. This article provides the motivation (why) CLV2.0 is going to be useful for our clients and businesses in the coming future. In…
  Jayanth Krishnan provides an article that explains how the revised metrics of CLV2.0, inspired by jobs theory, reveals the limitations of customer lifetime value (CLV) metrics and provides better customer insight, consequently lowering your acquisition cost and creating demand.   Abstract:  CLV is a sound quantitative metric provided the data fed to it has a sound basis in customer’s fundamental approach to making choices. CLV2.0 is a revised metric inspired by Jobs theory, that addresses CLV’s limitations in addition…