Azim Nagree explains which methods of communication work best during a pandemic and why.  When companies ask me how to accelerate sales or improve retention, I tell them a story. I needed to purchase a sign for my wife’s French pastry shop. I spoke with the front desk clerk who said that it would be around $90. A few days later, I got the final quote from the sales person – $265. And with that, I was out. The…

  When building a bicycle for his daughter, Azim Nagree was reminded of the importance of two key components of best practices: process and documentation. Last week, my daughter turned 4 and I found myself, late at night, trying to build her new birthday bike. The task would have been made easier if the instructions were decent, but unfortunately, they were written poorly so I ended up just trying to figure it out myself. What should have been a one…

  Azim Nagree explores the necessary steps to take when the current crisis is over and shares a template you can use to build your business case. Many of us are spending our time thinking about (and writing about) how to get through the current Coronavirus-driven situation. For those who have had to endure headcount reductions, your energy and focus is probably on just getting through the day-to-day workload. But it’s important to think about what will happen when the…

  Azim Nagree provides three factors that can help determine whether you need a single, mixed-function team or two separate teams when it comes to account management and customer success. ‘What’s the difference between Account Management and Customer Success? And more importantly, when do I need separate AM and CS teams?’ I’ve been asked this question multiple times in the last few months so it’s clear that many people are grappling with this problem. The short answer – it depends….