Surbhee Grover shares a company post that dives into clean, conscious beauty products. Our view on Clean and Conscious Beauty You often hear “Clean Beauty” and “Conscious Beauty” used interchangeably.  And that’s perhaps understandable given there’s no agreed definition of the terms.  But before we dig into how we think of these two (similar but different) concepts, and what they mean to us – some context first. Skincare products in the US are regulated by the FDA (Food & Drug…

Surbhee Grover shares an article that identifies how entrepreneurs can move forward after COVID-19. For entrepreneurs, coming out of COVID-19 isn’t the end of a crisis. It’s the beginning of a new way of thinking about their approach to product-market fit, financing, marketing and go-to-market strategies. And for some, will be a time to reflect on their personal approach to risk. The exponential pace of change to society will mean that only those entrepreneurs who have the greatest ability to…

Surbhee Grover shares an interview, recently published in Thrive Global, that focuses on several aspects of her entrepreneurial journey, including a perspective on the beauty business, and insight into launching a start-up in this industry. Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path? I’ve always been drawn to creation…

  Surbhee Grover provides insight and inspiration in this article on the fortitude of spirit and mental strength. The setting of the movie is the tiny town of Nome, Alaska, which is paralyzed by a deadly, fast-spreading disease. Despite a quarantine that was executed early on, the epidemic is expected to wipe out a majority of its inhabitants within days… unless they get speedy access to the appropriate medication (antitoxins) that needed to be transported more than 600 miles, amidst…

  Surbhee Grover discusses diversity and inclusion and explains why solidarity is the key to forging a new paradigm of equality.  The fashion industry saw one debacle after another in 2018-19 that demonstrated just how wide the gap is between how businesses should behave and how they do. In the recent past, Burberry, Gucci and Dolce & Gabbana have been hurt by adverse publicity highlighting their cultural insensitivity.  Dolce & Gabbana’s “Eating with Chopsticks” commercials showed an Asian model trying…

  In this detailed article, Surbhee Grover identifies the decision-making inputs and new market approaches that will be required to survive in the new economy. For entrepreneurs, coming out of COVID-19 isn’t the end of a crisis. It’s the beginning of a new way of thinking about their approach to product-market fit, financing, marketing and go-to-market strategies. And for some, will be a time to reflect on their personal approach to risk. The exponential pace of change to society will…

Umbrex is pleased to welcome Surbhee Grover with Steel & Graffiti Strategy consulting. With 18 years experience in consulting and brand management, Surbhee Grover provides growth strategy, innovation, digital and marketing advice to leading companies across consumer oriented industries (incl. food & beverage, beauty/ cosmetics, education, hospitality, luxury and digital media). She gained considerable experience during her six year tenure with Booz & Company (2004-2010). Her work has included projects such as the development of an innovation strategy & processes…

  Surbhee Grover takes a moment to think about the future and how the Coronavirus will change the way we work and live.   Our lives, as we’ve known them, have come to a grinding halt. What will the world look like when the music starts again? In the time we are not obsessing with COVID-19 updates, or trying to revive the business; ensure availability of dog food (and wine), and survive homeschooling, some of us are starting to wonder…