News Consultants



Thomas K Hamann recently published two chapters in the book Managing Work in the Digital Economy.  

New Forms of Creating Value: Platform-Enabled Gig Economy Today and in 2030

by Thomas K. Hamann & Stefan Güldenberg


This chapter explains the origins and development of the so-called gig economy and it provides a typology for the platform-enabled gig economy, including all types of gig work reaching from location-independent microtasking towards location-bound and interaction-intensive knowledge work. In addition, the importance of the platform-enabled gig economy for households as well as for the labor market and the various industrial sectors is examined. Both the positive aspects and opportunities associated with the platform-enabled gig economy and its disadvantages and risks are presented in the form of short propositions. Finally, an outlook is ventured on the probable further development of the platform-enabled gig economy up to the year 2030.


Values Versus Technology? Why We Need to Consider a New Foundation for Work

by Thomas K. Hamann


This chapter explores the two key drivers of change in our world of work: First, a change in the values prevailing in society as younger generations gradually replace their predecessors and, second, the spread of digital technologies. These two key drivers make the actual organization of work, and people’s needs drift further and further apart. Based on a discussion of this incompatibility, a possible development of a new way of living and working is laid out with respect to all three relevant levels: the general sociopolitical conditions, the inter-individual organization of work, and the individual with their needs. Furthermore, a likely scenario for the year 2030 is developed.


In addition to the book, he has produced several webinars on this topic.

The first webinar on “The Jobs of the Future” took place on April 28, 2021, and can be found here:

Access webinars based on the book  on the following YouTube channel:



Thomas K. Hamann shares a white paper on the sale of cars in Germany and the factors that lie behind the current market situation.

Car dealers in Germany have opened again ca. four weeks ago. But the situation has hardly changed since then; new car sales are still down (Helmut Kluger in Automobilwoche 11/12 2020). Do customers simply no longer want to buy new cars? Or is this due to hurdles that can be lowered by dealers, e.g. through digitization?

#1: People Want to Buy New Cars Again

On March 13, 2020, the German Chancellor Merkel had asked to cancel all non-essential events and to stay at home. As a result, Google searches for the keywords “Auto kaufen” (buying a car) and “Neuwagen” (new car) plummeted massively. In calendar week 16 the first eases of the curfew were announced. After that, the number of those Google searches rose sharply again (Exhibit 1).

On carwow Germany, i.e. a car buying comparison site, the number of new car configurations has been growing again since mid-

 April. In mid-May, a level 20 percent higher than at the beginning of March was  reached  (Exhi- bit 2).

The number of inquiries to car dealers via carwow Germany shows a similar trend. However, they have not yet returned to the level of early March (Exhibit 3).

On carwow, there are two types of inquiries to car dealers—by message or  phone.  Phone calls point to a much stronger buying intention than messages. This is why a high proportion of phone calls is desirable. Indeed, an increasing number of phone calls has been seen since mid- April. The number of phone calls even exceeded the number of messages (Exhibit 4).


Key points in this white paper include:


  • Changes in consumer behavior since the pandemic
  • Remote sales
  • Digitizing new car retailing


Access the full white paper, 5 Reasons New Car Retailing Needs to be Digitized Now, from