For the innovative entrepreneur and business leader who seek transformational categories, Mark Organ shares a comprehensive post that provides the key steps to take for this adventure in growth. What entrepreneur does not dream of boldly leading the largest and most important company in a hot, rapidly growing category? As I covered in How To Create A Transformational Category Like A Scientist, Salesforce, Peloton, and Uber are all examples of modern-day “category creators” that have captured our imagination while…

Umbrex is pleased to welcome Mark Organ with Categorynauts. Mark spent a couple of years at Bain as an Associate Consultant before founding and leading Eloqua, the category defining marketing automation company in 2000. Eloqua went public in 2012 and is now part of Oracle. Mark then worked as an independent consultant helping Asia and North American SaaS companies go to market. In 2010 Mark founded Influitive, the category defining advocate community company, which today is scaling profitably. Today Mark…