David Hensley shares a case study on creating a new name and identity for a fast growing network of Medico-Legal experts. We were approached by Professor Charles McCollum, the Lawyer Monthly Vascular Expert of the Year 2016 & 2017, to help him grow his Medico-Legal practice, Cardiovascular Advisors. The practice was growing into medical specialisms beyond Cardiovascular, and needed a brand and new website that would appeal to more medical specialists, and to firms of solicitors seeking medico-legal experts and…

David Hensley shares an article on the changing role of banks. Banking has been going on in much the same way for perhaps a thousand years – with banks that securely hold money, lend money, and transfer money to enable transactions. Historically it made sense for each bank to do all three of these functions, as they were mutually enabling. However, today’s – and tomorrow’s – digital technologies are challenging some of the assumptions underlying the idea of the bank…

David Hensley shares a post that breaks down the steps of refreshing a brand.   We are often called in to advise on whether and how to refresh B2B brands, and even ‘should we change our name?’ Our advice is always that it depends on the circumstances. Has the product offer changed significantly? Has the nature of your competitive advantage changed? Are  your customers becoming less loyal to your brand? Are you addressing new markets for whom your name or visual…

From David Hensley’s company blog, a post on assessing and improving the company brand. We are often called in to advise on whether and how to refresh B2B brands, and even ‘should we change our name?’ Our advice is always that it depends on the circumstances. Has the product offer changed significantly? Has the nature of your competitive advantage changed? Are  your customers becoming less loyal to your brand? Are you addressing new markets for whom your name or visual…

David Hensley shares an article on management and leadership styles.  We’ve observed – as we’re sure you have – that different managers and leaders have very different management/leadership styles. And that those styles don’t always fit the expectations of their organisations. We’ve also noted that whilst the miscommunication and dysfunctionality that a mis-match causes in an organisation is a common topic for discussion, particularly around the water fountain or in the bar after work, there is typically little analytical discussion…

  David Hensley shares a post on management that looks at the socio-political environment, the capabilities of the leader, and the alignment of the organisations’ people, policies and systems as the basis for the development of three paradigms. We’ve observed – as we’re sure you have – that different managers and leaders have very different management/leadership styles. And that those styles don’t always fit the expectations of their organisations. We’ve also noted that whilst the miscommunication and dysfunctionality that a…

Umbrex is pleased to welcome David Hensley with Hensley Partners. David spent seven years at McKinsey & Company, in London and in the EuroCenter in Brussels. He was a core member of the Organisational Performance Practice. Before McKinsey David worked for Shell in a range of planning and marketing roles in London and Johannesburg. After McKinsey David was the Group Head of Strategy at Carlton Communications (now ITV), and then Executive Director of Credit Suisse’s IT subsidiary. He been a…