In this article, Joydip Gupta identifies the one thing that consistently separates winners from losers in consumer startups. Most of you know the usual must-have’s in a startup business plan. Market must be big, product should solve a real pain point, scalable idea, strong leadership team, solid execution, and so on. No, these are not the capabilities I am referring to. These are hygiene factors. Don’t start a business unless you have these in place. But 95 out of 100…

In this article, Joydip Gupta identifies the one thing that separates winners from losers in the startup arena.  Most of you know the usual must-have’s in a startup business plan. Market must be big, product should solve a real pain point, scalable idea, strong leadership team, solid execution, and so on. No, these are not the capabilities I am referring to. These are hygiene factors. Don’t start a business unless you have these in place. But 95 out of 100…