Eli Diament  shares an article that identifies how market research can be used to inform and improve business strategies. Primary market research and B2B surveys are a crucial tool for business strategy and decision making. Done well, they provide data-driven insights into market dynamics, new sources of growth, customer and competitor behaviors, and the drivers of purchasing decisions. They also enable companies to define and quantify opportunities—and craft actionable ways to pursue them. Unfortunately, the market research landscape is dominated…

Eli Diament from Azurite Consulting shares an invaluable article on the seven rules of thumb to unleash the value of primary data and supercharge your B2B survey research insight. “Is your research provider consistently delivering high-quality respondents, insightful results, and thought leadership? Does it generate the information you need to answer your client’s most pressing questions? If not, you’re missing a major opportunity to gain a competitive edge. While anyone can create a simple survey using today’s user-friendly online polling…

  Eli Diament’s company has recently released a comprehensive report on how the current pandemic has affected business, including  a summary of findings from their national survey of Americans, executives, business owners and business decision makers. Azurite Consulting recently surveyed 3,500 Americans , in partnership with PeakProsperity.com –  to capture a unique view of COVID-19’s impact on spending, hiring and business decision making. This is the second survey in a longitudinal study, capturing the granular impacts of Covid-19 and paths…