Rob Ristagno shares a company post that explains the importance of understanding product market fit and where to find it. It’s a story we often hear on the CEO Campfire Chat podcast. A founder faces a problem in their life. They search for a solution in the marketplace, and it just doesn’t exist. Instead of sitting idly back, they create a product or service to address their need and bring it to market to share with others. The passion that…

Rob Ristagno shares an article and podcast where he interviews Joseph Fung, a serial entrepreneur, who has a passion for corporate social responsibility (CSR) and diversity, equity, and inclusion (DEI) and offers a definition that goes beyond current thinking and identifies benefits of embracing both. Joseph Fung is a serial entrepreneur who already had a passion for CSR and DEI when he co-founded his fifth company, Uvaro. As an organization offering tech sales training to individuals looking to break into…

In his latest podcast, CEO Campfire Chat, Rob Ristagno interviews Joseph Fung is a serial entrepreneur who has a passion for corporate social responsibility(CSR) and diversity, equity, and inclusion(DEI). Joseph Fung is a serial entrepreneur who already had a passion for CSR and DEI when he co-founded his fifth company, Uvaro. As an organization offering tech sales training to individuals looking to break into the space, conversations around equitable hiring practices are inherent to its business model. When asked to…

Rob Ristagno shares a podcast about the latest company white paper on building a crisis-resistant business.  Josh Richardson of Yale University teamed up with the Sterling Woods Group to find out. He conducted interviews and surveys with 40 executives across a variety of fields, from healthcare to manufacturing to utilities to software. The leaders helm organizations with revenues between $30 million and $1 billion. In speaking with these executives, some interesting patterns emerged. Josh and Sterling Woods created a five…

Rob Ristagno shares the latest podcast from the series CEO Campfire Chat. In this episode, the CEO and co-founder of Matillion shares how he moved the company focus from mining exceptional data to how the analytics could be used. When you ask Matthew Scullion, CEO and co-founder of Matillion, what his company’s vision statement is today, he’ll answer that it is “to make the world’s data useful.” However, when he co-founded the company in 2011, you would not have heard…

Rob Ristagno shares a post on the benefits of customer segmentation. The customer segmentation process begins by identifying all the types of customers who buy from you. The next step is to zero in on the segments that generate the greatest revenue with the least amount of effort. Once you’ve found those high-value segments, it’s time to start engaging with them. When you focus your sales and marketing efforts on your high-value segments, everything becomes easier.  Your sales cycle shortens…

Rob Ristagno interviewed Tom Barry, Managing Partner of GHJ Advisors, on his podcast where they discuss how to scale your business without working overtime.  All professional services firms face the same challenges when trying to scale. The product they sell isn’t an item—it’s their team’s time and expertise. When you have a specific number of employees, each with a finite number of hours in the day, how do you grow your business without demanding more time and energy from employees?…

  Rob Ristagno shares a podcast with a transcript that illustrates the important role company culture plays in the growth of the company.  David Kinsley didn’t anticipate taking over the family business. In his teenage years, he dreamed about becoming a Wall Street power broker, vacationing in St. Barths, and living a life filled with the finer things. But when a chronic illness upended his first two years of college, his life changed course. He finally found relief and recovery…

Umbrex is pleased to welcome Rob Ristagno with Sterling Woods Group. Rob shows companies how to quickly and profitably grow sales with certainty by using a data-driven market segmentation methodology called Scout X. Now the CEO of the Sterling Woods Group, Ristagno began his career at McKinsey and served as a senior executive at several private equity-owned businesses, including America’s Test Kitchen and Homesite Insurance. He has helped companies big and small, including Visa, Pepsi, and Comcast. His work has…