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Umbrex is pleased to welcome Samantha O’Neill.  Samantha is an independent consultant with expertise in Marketing, Digital strategy and Customer Experience. She was most recently the Chief Marketing Officer for Sun Life Canada where she ran a broad portfolio including Marketing, Customer strategy, the Digital properties (from the strategy through development), and the newly built Customer Experience capabilities.

Prior to Sun Life, she was with LoyaltyOne and ran their Analytics function, serving Air Miles’ Partners with advanced analytics to support their Marketing and Merchandising strategies. Before she joined LoyaltyOne, Samantha spent 7 years at McKinsey, serving Retailers and Financial Institutions. Samantha is also CPA (CA).

She lives in Toronto with her husband and 3 tween/teen children. She just recently returned to consulting and is looking to collaborate on projects in the Marketing, Digital and CX space though she also has extensive experience in Transformation and Change and in Insurance and Wealth.