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Nicky Shah shares a Q&A post on Saint Aymes, a business startup that has successfully merged the worlds of art and chocolate. She interviews the two sisters behind Saint Aymes – Lois and Michela.

Nicky:

How old were you when you decided you would try to launch your own business? 

Michela:

We didn’t really have a “moment”. Our parents had been business owners when we were growing up so it seemed quite natural to want to also run a business at some point. However, the older I got and the more I worked for others, I certainly saw that being one’s own boss had many benefits. 

Nicky:

Do you remember what main thoughts and feelings went through your mind when you debated whether or not to push forward with the idea?

Michela: 

I was excited to push forward. Lois and I always had different side businesses going on. I suppose at the time we started Saint Aymes, it was at a point that neither of us had any long term, permanent commitments to any other ventures. 

I was excited as I knew that I could not wait around for employers to notice I had what it took to succeed. The only fear was not getting started… for me I could see, for whatever reason, that the corporate world wasn’t going to allow me to progress fairly.

 

Key points include:

  • Creating a new market space in the chocolate category
  • Working with family
  • The impact of social media

Read the full post, Q&A: Business startup with the founders of Saint Aymes, on freedomwanted.com.

 

Umbrex is pleased to welcome Nicky Shah. Nicky graduated with a BA from the University of Oxford, after which she became a consultant with Booz Allen Hamilton (now Strategy&). She picked up experience across a range of industries and practices whilst at BAH.

In 2008 Nicky moved into industry and focused her discipline on revenue growth and strategy work for a subscription based business. Here, she became a subject matter expert on CRM, Customer Retention and Loyalty.

In 2017, she was approached to develop these practices from scratch for Cable and Wireless in the Caribbean markets.

Nicky lives in London, UK but is happy to work internationally. She enjoys keeping fit, trading the financial markets and supporting and mentoring startup businesses.