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Jacob Lehman shares an article on efficiency versus memorability and why context is vitally important in communicating ideas quickly. In fast-paced, demanding work environments, there’s a lot of pressure to communicate concisely (and even quickly). While I certainly wouldn’t argue for wasting time or monopolizing the time of our colleagues (or customers), I believe that the additional time that it takes to communicate memorably is often more than compensated for by the benefits we gain in not needing to repeat…
Umbrex is pleased to welcome Jacob Lehman. Jacob began his career in McKinsey’s strategy group in 2009 and has worked in a variety of internal and external consulting roles focused primarily on customer acquisition and new market entry strategies including Voice of the Customer research across industries ranging from financial services, to education technology, to industrial products. He specializes in identifying creative, win-win solutions that combine rigorous analysis with a respect for the client’s culture and non-financial goals, and brings…