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Robbie Kellman Baxter shares an episode from her podcast series, Subscription Stories. In this episode, she interviews Joanna Strober of Midi Health to discuss how health care fits into the subscription business model. My final guest of Season Three, Joanna Strober, was the very first guest on the Subscription Stories podcast. Back then, we were talking about Kurbo, the children’s service for WW (that’s Weight Watchers new name). Today, she’s back to talk about her latest venture in direct-to-consumer healthcare,…
Robbie Kellman Baxter shares an episode from her popular podcast series Subscription Stories. In this episode, she interviews Bryan Welch, CEO of Mindful.org, on how to develop your niche to grow your subscriber base. “You don’t have to be Netflix, Amazon Prime or LinkedIn to build a successful subscription model. In fact, many subscriptions make their forever promise to a small audience with highly focus on ongoing needs. Mindful Communications, the organization behind Mindful.org is dedicated to a very specific…
Robbie Kellman Baxter provides an interview with Michael Brito, who managed The Economist’s group subscription business.  Much of the conversation around news media subscriptions has been about going direct to consumer. But sometimes these strategies include a little B2B or even B2B2C by partnering with businesses to see organizations can expand their reach and build deeper, more engaged relationships by selling in bulk to buyers who then distribute access to their own employees, customers, families or members. In this kind…
Luka Repansek shares a video on Opportunity Network and how this organization facilitates business growth. Opportunity Network is helping ABN AMRO Bank N.V. to support its corporate clients as they seek to achieve more sustainable business models. Discover our Trusted Partner’s vision for commercial banking and see why they recognize Opportunity Network as playing a key role in facilitating their clients’ growth. Access the video,  Opportunity Network enabling the future of commercial banking, on LinkedIn….
In this podcast, Robbie Baxter interviews Ira Ehrenpreis of DBL Ventures where he explains how profit and purpose are combining to create new 21st century iconic D2C companies like Tesla, The RealReal and Bellwether Coffee. There is no bigger topic when it comes to consumer sentiment than the rising demand and focus on Environmental, Social, and Corporate Governance related issues. Today we’re looking at this challenge from the perspective of a leading VC who has invested in some of the…
Robbie Kellman Baxter asks and answers what features should be free and what should be paid in a freemium subscription? I get asked all the time what features should be freemium (aka free forever) and what features should go behind the paywall. The answer is, of course, it depends. But here are some useful frameworks. Does your business model depend on VIRAL MARKETING? If your “free” subscribers are a marketing channel for attracting paid subscribers, you might want to invest…
In this article, Robbie Baxter interviews Alli Harper,  founder and owner of OurShelves, on how an e-commerce subscription can play a role in social impact. Most subscription entrepreneurs initially are attracted to the model for its predictable recurring revenue, but there are other benefits to having an ongoing relationship with members. Our guest, Alli Harper, works at the intersection of subscription eCommerce and social impact. Her subscription business is an intentional tactic to advance change in the picture book industry…
In the latest Subscription Stories podcast from Robbie Baxter, she identifies how  YPO gets CEOs to engage in membership community, even though they’re really busy. Scott Mordell was the CEO of the Young Presidents’ Organization or YPO from 2011 through 2020. Prior to that, he was a YPO member as the result of leadership roles at Chamberlain Group, HeathCo LLC, Duchossois Industries and Arlington International Racecourse. The YPO Community includes more than 29,000 members in more than 140 countries. Membership…
Robbie Kellman Baxter takes a look forward at the future of subscription-based business and the application of a popular pricing tactic. Subscriptions are everywhere. Big companies, small companies, public, private, venture-backed, bootstrapped, and across virtually every industry. And many are starting to complain of “subscription fatigue”. They might feel that the subscription pricing isn’t justified by the offer (a Product/Market Fit problem). Or maybe they feel bad about fact that they aren’t taking advantage of all the great value their…
  Robbie Baxter shares a roundup of key insights from this year’s D2C (direct to consumer) summit. A perk of my work as a speaker is that I get to go to a lot of conferences. It’s one of my favorite ways to learn, and to build my community. This month, I’m taking it a step further, and co-creating a new conference, along with my friends at FIPP, the global media association based in the UK. Definitely more work, but…
  If you wonder whether writing a periodic newsletter is a waste of time, Robbie Baxter’s latest article may help you understand when and how a newsletter is a valuable marketing tactic.  I don’t know about you, but my inbox is full of newsletters.  Some of these newsletters are really just daily ads, reminders from manufacturers and retailers to come back and buy more. Some are from software and media organizations, encouraging me to use the features and read the…
  Robbie Baxter shares the latest interview from Subscription Stories. In this article, she interviews Matt Fielder of Vinyl Me on beginning his business and scaling up. What comes next, once you’ve launched your subscription model, you’ve proven that there are people who wanted what you were offering and that those people would continue to subscribe after joining? You’re holding everything together with paper clips and duct tape, maybe with your kitchen table as global headquarters now it’s time to…