In this article, Tirrell Payton shares why simplifying the features in a product is a smart step in both design and sales. The product was falling under its own weight. It was bloated and didn’t really solve a key problem for the customer. I talked to the lead product manager about some of the issues with the product, and he relayed that the previous product manager pushed the team to add these features. He was looking for the “one magical…

Tirrell Payton shares an evergreen article that explains why fewer features are better in product design and how product managers can guide the development in the right direction. The product was falling under its own weight. It was bloated and didn’t really solve a key problem for the customer. I talked to the lead product manager about some of the issues with the product, and he relayed that the previous product manager pushed the team to add these features. He…

Tirrell Payton shares an evergreen article on how to avoid common problems in project management.  Our project is to implement a new widget management system”, she stated confidently. “Ok”, I said, “but what is the problem we are trying to solve?” “We need a new system…”, she reiterated. “Yea, but to what end? Whats the business goal? And how will we know when we have reached it? How will we measure success?” “Look”, she said, steeling her glance and locking…

Tirrell Payton explains why the best product managers delete more features than they add. The product was falling under its own weight. It was bloated and didn’t really solve a key problem for the customer. I talked to the lead product manager about some of the issues with the product, and he relayed that the previous product manager pushed the team to add these features. He was looking for the “one magical feature” that would make the product take off…

Tirrel Payton tackles the all-too-common messy problems that plague many a team and team manager.  “Our project is to implement a new widget management system”, she stated confidently. “Ok”, I said, “but what is the problem we are trying to solve?” “We need a new system…”, she reiterated. “Yea, but to what end? Whats the business goal? And how will we know when we have reached it? How will we measure success?” “Look”, she said, steeling her glance and locking…

  Tirrell Payton explains the difference between a project mindset and a product mindset and which one may be the better strategy during market shifts and disruptions. Digital” continues to grow in importance as a first class business discipline, just as important as marketing, finance, or strategy. Therefore, product management has become more important as the primary lever to bring digital products and services to life. Given that, more organizations have begun to shift their thinking from a ‘project’ mindset…

  Tirrell Payton explains why it is beneficial to shift from a project to a product mindset and provides seven tips that can help accelerate the process.  ‘Digital’ continues to grow in importance as a first class business discipline, just as important as marketing, finance, or strategy. Therefore, product management has become more important as the primary lever to bring digital products and services to life. Given that, more organizations have begun to shift their thinking from a ‘project’ mindset…