Angela Thompson shares key insights from this year’s retail study on patterning and experiential tactics by major brands.  Of the 12 stores patterned, 4 main themes emerged: Tech-enabled, Personalization, Sustainability and Brand Immersive Tech-enabled experiences were the most distinctive yet varied widely. Checkout innovation was featured in Uniqlo with an RFID-enabled self-checkout and combining Starbucks with AmazonGo to collaborate in a “just walk out” experience. The Clinique Clinical Reality AR mirror was the only try-on experience, though Google’s tech-dedicated rooms…

  In this comprehensive report, Angela Thompson shares marketing insights on Black Friday patterning.  Retailers’ promotions during Black Friday were significantly reduced this year; both in number of promotions offered and the richness of those offers Retailers spread out their promotions for a longer period of time to reflect a lower in-store capacity and acknowledge a shift of consumer behavior driven by COVID-19. In order to provide a longer promotional time period, retailers were financially driven to reduce how high they…

  Angela Thompson shares a complimentary experiential and distinctive retail patterning observations in a detailed report, and provides observations on post COVID19 implications.  Earlier this year, I conducted my annual experiential and distinctive retail patterning in (a pre-COVID-19) New York City.  While the world has shifted and the way in which retailers offer experiences has changed, I believe that there are still key takeaways from the patterning which can be applied to today’s shopping experience. The goal of experiential retail…