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In a recent interview on The Transformative Leader Podcast, Susan Meier discusses the importance of integrating creativity at work even, and especially, in jobs not traditionally considered creative.

I always had these two very strong, for a long time, parallel and separate tracks of things that I was interested in. I was always interested in the arts, both in making art and studying the history of art, and then I was also really captivated by the problem solving analytical thinking piece that drew me into consulting. And that was my first job as an undergrad at the Boston Consulting group. So I loved the nature of my work, but that job by itself didn’t activate that visual piece for me, so for many years I had these two parallel worlds where I would go to my art studio, I would paint, I would exhibit my work, inhabit a space with a completely different set of people from this other world where I was in management consulting and working with Fortune 500 companies, making spreadsheets, thinking about operations and logistics. And then I discovered branding.

Key points include:

• Merging the creative with the analytical
• Why activating both sides of the brain is key to unlocking creativity
• How integrating creative and artistic practices into standard business processes can prime the brain for innovative thinking and solutions
• How creativity and fulfillment are related, at home and at work.

Listen to the podcast, “Embracing Creativity in the Workplace”  on the Ghannad Group website.