What’s the Purpose of Your Strategic Plan?
Geoff Wilson gets straight to the point with some tough love in this article by asking if you to make sure your strategy inspires.
The possibilities are endless. Some might say that the sole purpose is to ‘enhance shareholder value.’ I’d argue that this old trope is no longer the gold standard. Some adhere to the stakeholder model…which might be closer. Regardless of the ‘concept,’ a given business strategy has to appeal to a lot of people.
Strategy, inasmuch as it deals with things that are less certain and immediate, is an argument. It’s an argument formed from assumptions that are (or should be) formed from knowable facts and less knowable (but educated) estimates.
But, something tends to happen on the way to building business strategies that derails one of the most important imperatives. We lose the power of inspiration. Usually, we lose it when the hardcore management nerds get ahold of the strategic planning and implementation ‘ecosystem’ and start over whelming the organization with jargon, tools, and really smart pablum.
Read the full article, Are your people uninspired? Maybe it’s time to hang the DJ., on the Wilson Growth Partners website.