Blog

Angela Thompson shares a complimentary experiential and distinctive retail patterning observations in a detailed report, and provides observations on post COVID19 implications. 

Earlier this year, I conducted my annual experiential and distinctive retail patterning in (a pre-COVID-19) New York City.  While the world has shifted and the way in which retailers offer experiences has changed, I believe that there are still key takeaways from the patterning which can be applied to today’s shopping experience.

The goal of experiential retail is to engage the customer, increase brand loyalty and, ultimately, drive sales.  These findings may need to be altered into a virtual environment or they may inspire novel ideas to solve new in-store challenges. Either way – I’m hopeful that you will find this work interesting and helpful.  

HERE are the findings from 2020.  Previous years patterning as well as Black Friday Patterning, may all be viewed on my website.

Amongst the highlights: Starbucks’ Pick-up only store, Atelier Beauté Chanel brand immersion, Puma’s tech-enabled store + 17 more stores. 

Please feel free to share this patterning with others in your network whom you feel would also benefit from this work.  As always, I’m happy to chat with you further about these findings, brainstorm the next iteration of your retail strategy or conduct market research to get a pulse on your consumer sentiment.

Content includes:

• Key takeaways
• Methodology
• Patterning themes comparison grid
• Store by store recap including post COVID-19 recommendations
• Select store year-to-year changes
• Thompson Marketing consulting bio and capabilities

Download the full report, 2020 Experiential & Distinctive Retail Patterning + Post COVID-19 Recommendations, through Dropbox.