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What have you already heard about this effort?

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What have you already heard about this effort?

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When you are meeting for the first time with someone new at a company you are serving, what do you say?

I used to take up the first five minutes of the conversation by force-feeding the person with a summary of the project.

Now I start with: “What have you already heard about this effort?”

In Episode 215 I explain why I find this question so valuable.