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Jason George provides insight on the changes that may emerge after the current crisis.

A good strategy should be responsive to the various scenarios that could plausibly materialize, but even the most tightly crafted ones get blown apart when their subject is hit by an asteroid. In our current situation the object wreaking havoc on a planetary scale happens to be a microscopic bit of encapsulated genetic information containing less data than an image used as website filler.

Starting in an animal market in a city that is larger than many globally prominent ones and yet unknown to the average person outside China, the newest coronavirus variant has managed to vaporize years of effort and planning. Retail, hospitality, and travel businesses have watched their markets disappear overnight, the wealthy are packing off to second homes away from the urban crush, and politicians are unleashing fiscal and monetary interventions at a scale unprecedented in history.

Insights on the future of the new normal include:

• Behaviour changes
• Humanity exposed
• The fragility of supply chains
• Robust systems
• Relationships 

Read the full article, Strategy, disrupted. Everything has changed, on Jason’s website.