Welcoming New Member Ryan Drake-Lee
Umbrex is pleased to welcome with RDL Economic, Strategy & Operations Consulting. Ryan has over 20 years of business and corporate strategy experience. Ryan developed his business and economics perspectives in various roles including strategy consulting, industrial manufacturing corporate strategy with a focus on sales & marketing, digital program management in the adtech ecosystem and litigation support consulting for complex Anti-Trust and Competition economic matters.
As an Engagement Manager for McKinsey & Company Ryan served multiple Consumer Packaged Goods clients in Product Strategy as well as Frontline Operations, with a focus on store operations for efficiency, maximizing value per square foot. Ryan has also served Telecommunications companies with a focus on Sales & Marketing in developing the first ‘triple play’ bundles and pioneered the Customer Lifetime Value (i.e., CLTV) concepts for customer valuation. Ryan also served clients in the Oil & Gas industry on Organizational Design and Structuring with a focus on operational risk and safety following a major environmental disaster.
Additionally, Ryan refined his executive business acumen as Global Program Manager at Google, where he worked in a Strategy & Operations function in the mid-market Ads business of Google Customer Solutions, working cross-functionally globally to drive innovative Go-to-Market strategies for Google Sales Teams.
In addition to the above, Ryan has multiple years of experience as a Principal at Keystone Strategy, leading teams of Litigation Support consultants working at the direction of PhD level expert witnesses, at the request of external counsel on behalf of end clients pursuing litigation in Anti-Trust & Competition, complex Tax & Valuation, Intellectual Property and General Litigation matters.