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Welcoming New Member Nils Liedtke

Blog

Welcoming New Member Nils Liedtke

Umbrex is pleased to welcome Nils Liedtke.  Meet Nils, a seasoned consultant with over 17.5 years of experience in the exhilarating world of McKinsey & Company, where Brussels served as his dynamic base camp.

In this exciting journey, Nils had the privilege of rubbing shoulders with more than 35 of the world’s top 100 global brands. His mission? Tackling their most critical challenges with a keen focus on strategy, branding, marketing, and the ever-elusive realm of consumer and market insights. Think of him as a problem-solving chameleon, seamlessly adapting to diverse sectors and geographies, all while wearing his consulting superhero cape with style.

But that’s not all. Nils also had the delightful opportunity to lead McKinsey’s branding practice, where he penned McKinsey’s acclaimed book on branding, ‘Mega-Macht Marke.’ (in German). This literary masterpiece stands as a testament to his expertise and thought leadership in the ever-evolving field of branding.

He also ventured onto the corporate side of the firm, leading strategy, alliances and acquisitions for the entire Growth, Marketing & Sales Practice as well as strategy and operations for the Marketing Practice which enjoyed staggering growth during his tenure.