Blog

Umbrex is pleased to welcome Mark Organ with Categorynauts. Mark spent a couple of years at Bain as an Associate Consultant before founding and leading Eloqua, the category defining marketing automation company in 2000. Eloqua went public in 2012 and is now part of Oracle.

Mark then worked as an independent consultant helping Asia and North American SaaS companies go to market. In 2010 Mark founded Influitive, the category defining advocate community company, which today is scaling profitably. Today Mark is coaching category creating SaaS CEOs and also consulting on category discovery and development projects.