Welcoming new member Laura Wheeler

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Umbrex is pleased to welcome Laura Wheeler.  Laura brings deep experience in Strategy, Analytics and E-commerce which she has honed through her years at a top-tier management consulting firm (McKinsey), as an operator at best-in-class retailers (Ross Stores and Gap), in client service as the Retail Practice Lead at a start-up marketing analytics consulting firm (Absolutdata) and culminating in P&L ownership as the General Manager/Chief Digital Officer at DTC divisions of Omni-retailers (Saks, Perfumania).

Her project work has covered a wide range of areas from designing and implementing a new data-driven planning approaches, employing sophisticated statistical methods to do multi-touch attribution modeling and launching a new retail concept with branding and organizational design components.

Throughout her career, Laura has been drawn to classic strategy problem solving and big data/analytics.  She would love to continue those types of endeavors on projects with the Umbrex team.   She currently resides in Irvington, NY (a suburb of NYC) with her 2 teen-aged children and 1 dog.  She is open to travel and ready to dive into projects that can leverage her Strategy, Digital Marketing/Analytics or E-commerce experience.