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Umbrex is pleased to welcome Guillermo Reyes with BP&S. I have more than 25 years of experience in business turnaround, articulating strategies and developing performance initiatives in 27 countries, as well as in charge of the strategy formulation and management of some of the most important corporations in LATAM.

During my career as strategy consultant, I have served more than 300 clients in the consumer goods, financial services, retail, media & entertainment, health services, education, energy, transportation and automotive sectors, as well some NGO institutions, in 3 continents.

I have wide experience as Business Transformation & Strategy Officer in these industries has emphasized Business Turnaround, corporate strategy, business unit strategy, profit improvement, performance programs and organizational effectiveness and customer & employee experience programs.

I am Board Member and CST / CSO for several LATAM companies focused on automotive, consumer goods, retail, transportation.