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Umbrex is pleased to welcome Gennadiy Goldenshteyn with First Principles. Gennadiy Goldenshteyn is leveraging almost 20 years consulting and progressive line leadership experience to launch his own consulting firm, First Principles, in September 2019. First Principles breaks down seemingly complex strategy and operations problems down to their foundational basics (i.e., first principles) and creates implementation programs to systemically drive improvement. Areas of Gennadiy’s expertise include:

• Product-driven and customer-focused innovation and growth strategy, based on principles of Design-to-Value and Design Thinking
• End-to-end product development
• Lean operations
• Business process optimization
• Transformational program design and implementation
• Fractional/Interim C-suite services (Product, Operations, Innovation/Technology)

Gennadiy brings world class consulting experience from his years with McKinsey Operations practice, including helping build McKinsey’s Product Development sub-practice. Furthermore, he has held positions of increasing leadership responsibility with Ford Motor Company, United Technologies (UTC) Aerospace Systems, Yum! Brands, and Welbilt Corporation.

Gennadiy serves companies of all sizes and all life stages – from start-ups (both seed and growth stage) to small-and-medium-sized businesses in need of expert support, and established industry leaders looking to reinvigorate their operations. While Gennadiy has successfully served clients across multiple sectors, he has particularly deep expertise in Industrial Machinery, Consumer Durable Goods, Foodservice, CPG, and Automotive.