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Umbrex is pleased to welcome Béa Beste with Headhackers.

Béa Beste has more than 25 years of experience in all areas of branding and customer insight thanks to 15 years of entrepreneurship, 6 years of strategy consulting, 4 years of TV and 4 years of agency experience. She founded digital start-ups (Tollabox, Tollabea) and a chain of bilingual schools in Germany (Phorms Education) of which she was CEO until 2011, recruiting and managing 360 employees from Germany and abroad. 2000 – 2006 she was a brand expert at BCG and 1996 – 2000 she worked at SAT.1 as a Product Manager.

Béa offers motivation-based strategic brand/innovation consulting, mentoring and coaching in all areas: customer, employer and corporate. She is an expert in a set of tools for very deep insight qualitative market research and co-creation processes. In addition, she coaches people at the intersection of professional and private life, especially when parenting and children education issues are an impediment to growth and wellbeing.

Béa speaks and writes fluently English, German, French and Romanian plus Spanish (bastante bien!).