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Umbrex is pleased to welcome Bart Welch with Welch Executive Services. Bart joined McKinsey & Co as a Business Analyst in 2006 and spent the better part of a decade with the Firm. He served primarily Travel & Hospitality clients on a variety of commercial topics including deep focus on Loyalty, Pricing & Revenue Management, Direct consumer Marketing, and International Expansion.

Following his time at McKinsey, Bart held several leadership roles at Rocket Travel, a wholly-owned entity of Booking Holdings, the world’s largest e-commerce travel organization. At Rocket, Bart oversaw all commercial functions including marketing, data science, partnerships, account management, and business development. In January 2020 he was promoted to Chief Executive Officer and led the company through the challenging period of the Covid crisis. The company thrived after a period of deep reprioritization of efforts and now generates over $1B in travel sales annually.

Bart is currently exploring opportunities and advising several organizations of varying scale.