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Umbrex is pleased to welcome Matthew Kien-Meng Ly.  Matthew spent four years at Bain & Company helping companies understand market insights and develop growth strategies. Prior to Bain, Matthew was a software engineer and technology professional. Matthew has particular expertise in identifying customer / competitive insights and new markets, assessing policy / regulatory impact on markets, and developing growth strategies / plans. He lives in Toronto, Ontario, Canada with his fiancée and enjoys woodworking in his spare time. He holds a JD from Harvard and a BASc in Electrical Engineering from the University of Waterloo. Matthew is happy to collaborate on projects in US and Canada.