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David Uriarte provides a short forecast on the travel industry post COVID-19.

In the travel industry, we are currently living devastating times. During these days, like many others, I try to imagine the future of travel after COVID-19. In this process, analyze the new limits and new opportunities is a common exercise.

In Europe, in the short term, many resort hotels are opening in June or July, with lower occupancies than expected, but probably with a larger “summer” season. City hotels will wake up in September. By 2021 there will be a strong recovery, but still not reaching 2019 levels which I believe will be reached in 2022. Nearby hotels, that can be reached by car, will have a substantial advantage over the hotels you need to reach by plane or boat. The word in travel this year is short: short stay, short distance, and short booking window.

Read the full article, Future in Travel. Why we call it “new normality” when we mean “transition”?, on LinkedIn.