The Meaning of Social in a Social Enterprise

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Belinda Li shares an article that explores the meaning of ‘social’ in social enterprise.

When I tell people our consulting firm has a passion for helping social enterprises, I’m sometimes met with the question, ‘what do you mean by social enterprise?’

Or I might get a knowing look, yet the response is, ‘oh, so you do social media!’ or ‘oh, so it’s about social networking!’ Hmm…

I suppose that’s not totally unexpected. After all, not many people know about ‘social enterprise.’ And today, the word ‘social’ is frequently associated with ‘social media / social networking.’ At a recent event hosted by a social media firm, they said things like: ‘today we are all things social’ or ‘everything is social now!’ When substituting ‘social’ for ‘social media,’ everyone understood what they meant. The confusion is further exacerbated by articles such as this one. You’ll see it has ‘creating a social enterprise’ in its title… and yet the article is all about social media!”

 

Points covered in this article include:

  • What a social enterprise is
  • How social enterprises differ from most businesses
  • Examples of social enterprise

 

Read the full article, When “Social” Means More, on LinkedIn.