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The Forward-looking Business Approach


The Forward-looking Business Approach


Edgar Perez shares examples of business success from major companies by employing a forward-looking business approach to gain the competitive advantage. 

“I skate to where the puck is going to be, not to where it has been”

Wayne Gretzky, widely regarded as one of the greatest ice hockey players of all time, credited his father with the famous quote, “I skate to where the puck is going to be, not to where it has been.” This quote encapsulates his strategic mindset and exceptional anticipation skills on the ice.

By focusing on the future, Gretzky was able to gain a competitive advantage over his opponents. Similarly, in business, anticipating trends, industry shifts, and emerging opportunities can help organizations stay ahead of the curve and achieve success. That is what the Chinese giant Huawei has been doing in the world of telecommunications equipment, where it is already considered a leader in next-generation 6G. This recognition is attributed to its long-term investments in research and development, as well as the filing of approximately 35% of the total.relevant patents, globally,

Huawei began investing in 6G research in 2017, when many other companies were still focused on 5G. This has given Huawei a significant head-start in developing the technology. As one of the leading 5G suppliers in the world, Huawei’s expertise has provided the company with a strong foundation to build upon as it advances in 6G. Huawei has established partnerships with numerous leading universities and research institutions for its 6G research, allowing the company to leverage the latest advancements and stay ahead of the curve. Moreover, Huawei has demonstrated a clear vision for 6G, aiming to create a “connected intelligence” network that enables new and innovative applications. Today, Huawei possesses the resources, expertise, and vision necessary to bring this vision to fruition.

Thierry Breton continues to focus on influencing the European deployment of 5G.Contrary to Huawei’s forward-looking business approach, Thierry Breton, European Commissioner for Internal Market, continues to focus on influencing the deployment of 5G in the continent, even as China is already set to reach 1 billion 5G subscribers by 2025. As widely reported in the press, Breton has recently called on more countries to ban Huawei from their 5G networks. He has urged member states to eliminate “high-risk” suppliers from their mobile internet infrastructure upgrades, citing national security risks.

Breton’s comments come after news that Germany, Europe’s largest economy, is considering a potential ban on Huawei from its 5G network. Germany’s telecom operators have long relied on Huawei’s equipment; the reasons behind this reliance are unsurprising: Huawei’s technology is both more advanced and less expensive compared to offerings from competitors such as Ericsson, Nokia, and Samsung. It is understandable why European operators have faced challenges in finding an alternative provider to replace Huawei’s infrastructure in their mobile networks.

Today, advancements in artificial intelligence, self-driving technology, telemedicine, and virtual and augmented reality heavily rely on the widespread availability of 5G connectivity.


Key points include:

  • Gaining the competitive advantage
  • Self-driving technology
  • Risk assessment


Read the full article, “I skate to where the puck is going to be, not to where it has been”, on