The Forever Transaction

Blog

Congratulations to Umbrex member Robbie Kellman Baxter on the release of her second book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave. Robbie discusses the book with me in Episode 288 of Unleashed.

Robbie’s first book, The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, was named a top 10 marketing book of all time by BookAuthority, and we discussed that one on Episode 6.