The “Forever Promise” in Education

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Robbie Baxter brings the subscription-based business model to education and shares how it can benefit from the Membership Economy.

The past year has been a difficult one for schools. It sometimes seems like everything’s in flux.

Many families have changed strategies. Some have left traditional schools to join neighborhood pods. Others have gone from independent schools to public schools to save money. At the same time, some public school families have gone private, fleeing the chaos of the public school system. And, to make things more complicated, some students have moved out of the area, but are still learning virtually from their original school.

Schools are left wondering—will the students who left come back? Will the new families stay beyond this year? And is virtual learning going to be part of our new normal?

In this uncertain time, loyalty has never been more important. 

I’ve devoted much of my career to helping organizations build loyalty, building the kind of “forever transactions” that justify predictable recurring revenue. 

So the question is, does what I’ve learned working with subscription businesses and membership organizations apply at schools? 

My answer is yes…and I’ll show you why. But first, let me tell you how I came to be so interested in this question of how organizations build loyalty so deep and so trusted, that customers take off the consumer hats, don their membership hats and stop looking for alternatives.

 

Key points include:

  • Defining the promise
  • Retaining loyalty
  • Connecting with superusers

 

Read the full article, What Public, Private & Independent Schools Can Learn about Membership from Silicon Valley Subscription Companies., on LinkedIn.