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If you’re not based in Europe, why should you care?

If you’re in the auto space, you should expect US companies, both auto & e-commerce, to try to buy some European players as they look for growth, diversification, or simple multiple arbitrage.

If you’re an investor there are implications as Europe is ahead of Latin America and Asia in terms of this ecosystem’s evolution.

Besides the European car market being about the same size as the US car market, a similar battle is starting in Asia and Latin America so the differences between countries and regions will shrink in the coming years as the industry goes online.

I follow digital marketplaces of all types but certainly with my experience building 3 digital auto marketplaces and working with several others, I have a soft spot. Yesterday when I shared the announcement that Cazoo (publicly traded & one of several ‘aspiring Carvanas’ of Europe) was buying BrumBrum (1 of 3 key players in Italy) I thought I should share some analysis and observations I began thinking about before the holidays.