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Jonathan Paisner shares his expert insights on branding in this new video series. This week, a 150-second overview of The Branded House vs. The House of Brands.

There is a little bit of brand in everything your business says and does. We’ve created this series to give you a little bit of brand thinking to inject into your business strategy, and help you make smarter decisions. So today, let’s spend the next 150 seconds talking about brand architecture.

Included in this video:

• Why brand architecture matters
• Building and extending relationships
• Portfolio flexibility

Watch the full video, #be150 – Brand Architecture 101, on Vimeo.