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With COVID-19 still plaguing the globe and the threat of a second wave looming, Kaihan Krippendorff has customized a strategy to address, prepare for, and build a strategy for the future.

We are dealing with unprecedented change invoked by the COVID-19 pandemic. What we need more than ever is a sense of hope. So, we’ve taken The Outthinker Process – a strategic process that helps business leaders step outside of conventional thinking to redesign their business models and strategies – and reformed it specifically for what we’re going through right now.

We distilled insights and advice from personal interviews with some of today’s foremost strategic thought leaders – Renee Mauborgne, Rita McGrath, Efosa Ojomo, Bharat Anand, Alex Osterwalder, and Scott Anthony – into a succinct set of steps you can follow to make sense of the future then design a strategy to help your business thrive through the crisis.

We have found that by following four steps, you can quickly apply emerging strategic concepts to your business strategy, rethink your business model, and redesign your business to be fit for the future. We have customized these specifically for the COVID-19 crisis. The entire process should take 3.5 hours to complete. You can do it in one sitting or spread over several thinking sessions.

The strategic steps identified in this article are:

• Imagine: Think through potential future scenarios.
• Dissect: Break down your business model to assess which parts you may want to change.
• Expand: Expand your strategic options by ideating potential strategies.
• Analyze: Assess and prioritize your options.

Read the full article, Four Steps to Outthink COVID, on Kaihan.net.