Strategic Steps for Business Post COVID-19 

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Geoff Wilson asks the questions that make you think about your business strategy post COVID-19, identifies what you should focus on, and explains how you should move forward.

Hey, you there…the guy or gal with the life you always wanted.  How does it feel?

You are working from home.  Your computer screen has become your window into the world.  And, you have realized that it is, in fact, possible to pack more meetings into a day if you just sit still and do everything by videoconference.

But, how’s your business?  I mean, really, how is your BUSINESS?

I don’t mean how many COVID-19 cases do you have.  I don’t mean how many furloughs, shutdowns, or capacity reductions do you have.  I don’t mean how much stimulus cash you were able (or not able) to borrow.  And, I certainly don’t mean how much sales have decreased (or, if you are lucky, increased) over the past couple of months.  Those are interesting, good coffee chat items.

But they are the items in the spotlight.  And, the spotlight in this case is searing.  Everything–and I mean everything–is being cast in terms of the effects of COVID-19. Media coverage grasps at straws for something new after months of exhausting coverage and in doing so pulls ever more anecdotal evidence onto center stage.  Statistics that we never knew existed (well, ok, some of us knew what an R0 was, but only kind of) are now part of the national discourse.  And, yes, your employee base is focused on these same things.

But what about what’s happening with your business outside of the spotlight?  How are you thinking about that?  Because that’s really what you need to focus on.

 

Points covered in this article include:

  • Shocks in the system
  • Second-order effects
  • The Uber example

 

Read the full article, The great strategic “wreck-oning”, on the Wilson Growth Partners website.