Scaling a Subscription Business

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Robbie Baxter shares the latest interview from Subscription Stories. In this article, she interviews Matt Fielder of Vinyl Me on beginning his business and scaling up.

What comes next, once you’ve launched your subscription model, you’ve proven that there are people who wanted what you were offering and that those people would continue to subscribe after joining?

You’re holding everything together with paper clips and duct tape, maybe with your kitchen table as global headquarters now it’s time to operationalize your business. You need a real team, systems to support your processes, and metrics to let you know how the business is doing.

I recently talked with Matt Fiedler, the Cofounder and Chairman at Vinyl Me, Please, a record of the month club and online record store, about how he grew this business from kitchen table to $15M in revenue. After launching in 2013, Matt successfully scaled Vinyl Me, Please into one of the largest direct-to-consumer vinyl retailers and one of the most admired and respected brands in music. I recently spoke with Matt about how he scaled Matt scaled Vinyl Me, Please from a labor of love for a few fellow music fans to a $15 million business, how he operationalized that business without losing the personal touch, and how he decided when the time was to step back as a founder.

Take me back to the day when you sent out your first shipment. Can you tell me what that day was like and who you were sending those early boxes to?

 

Key points include:

  • Building credibility in a subscription business
  • Challenges in acquisitions
  • The promise that motivated membership 

 

Read the full post, When & How to Scale Your eCommerce Subscription Operations with Matt Fiedler of Vinyl Me, Please, on LinkedIn.