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Wojciech Gryc shares a post that explores a strategy, Salesforce, Slack, and the future of work. 

If you judge Salesforce based on its best-known product lines, you’re likely to underestimate the business and its level of creativity. Between its Slack acquisition, its latest streaming content announcement, and its rivalry with Microsoft, the company is executing on its plan to hit $50B in annual recurring revenue – and could transform the way we all work in the process.

What would be different and new in a Salesforce- and Slack-powered business world?

In the last few months, we’ve spoken with business leaders who have moved their entire internal business operations off of email and onto Slack. We’re now seeing others shift sales conversations and customer meetings to the chat platform as well.

This aligns with our thesis that the future of business will be facilitated by community-driven chat.

Here’s our analysis of the future of work from the perspective of Salesforce:

Business operations according to Salesforce: records, intelligence, and engagement

Records + intelligence + engagement = a new business environment

The future is “swarming”

The Salesforce bet on the future of work

Will businesses adapt to Salesforce’s vision?

Key points include:

• Business operations according to Salesforce: records, intelligence, and engagement
• Records + intelligence + engagement = a new business environment
• The Salesforce bet on the future of work

Read the full article, Marc Benioff’s grand strategy: Salesforce, Slack, and the future of work, on PhaseCRM.com.