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 Mirko Jens Luebke’s article on reputation management provides direction for a company by diving into brand identity.

Companies invest a significant amount of time and resources in creating and marketing brands that they hope will become household names.

What are you willing to invest to do the same for your “Personal Brand”?

 As Tom Peters once phrased it very well some twenty years ago: “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called ‘You’ “.

 Although they were written in 1997, these words resonate more loudly today than ever before. In this age of relentless change and unpredictable career paths, you can expect to face challenges no matter where you are on your professional journey. Your unique talents and traits make you uniquely able to tackle these challenges as they arise, and the development of a personal brand allows you to control your story and bring these strengths to the attention of prospective employers and clients.

 Let us dive into some core questions driving our individual identity in general:

 ●    Who are you?

●    What do you want?

●    Where are you heading?

●    How do you know you are there?

●    What changes when you have arrived or achieved it?

 Access the full article, Who are you and where are you heading?, on LinkedIn.