Questions Answered: Business Startup with the Founders of Saint Aymes

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Nicky Shah shares a Q&A post on Saint Aymes, a business startup that has successfully merged the worlds of art and chocolate. She interviews the two sisters behind Saint Aymes – Lois and Michela.

Nicky:

How old were you when you decided you would try to launch your own business? 

Michela:

We didn’t really have a “moment”. Our parents had been business owners when we were growing up so it seemed quite natural to want to also run a business at some point. However, the older I got and the more I worked for others, I certainly saw that being one’s own boss had many benefits. 

Nicky:

Do you remember what main thoughts and feelings went through your mind when you debated whether or not to push forward with the idea?

Michela: 

I was excited to push forward. Lois and I always had different side businesses going on. I suppose at the time we started Saint Aymes, it was at a point that neither of us had any long term, permanent commitments to any other ventures. 

I was excited as I knew that I could not wait around for employers to notice I had what it took to succeed. The only fear was not getting started… for me I could see, for whatever reason, that the corporate world wasn’t going to allow me to progress fairly.

 

Key points include:

  • Creating a new market space in the chocolate category
  • Working with family
  • The impact of social media

Read the full post, Q&A: Business startup with the founders of Saint Aymes, on freedomwanted.com.