Nicky Shah shares a Q&A post on Saint Aymes, a business startup that has successfully merged the worlds of art and chocolate. She interviews the two sisters behind Saint Aymes – Lois and Michela.
How old were you when you decided you would try to launch your own business?
We didn’t really have a “moment”. Our parents had been business owners when we were growing up so it seemed quite natural to want to also run a business at some point. However, the older I got and the more I worked for others, I certainly saw that being one’s own boss had many benefits.
Do you remember what main thoughts and feelings went through your mind when you debated whether or not to push forward with the idea?
I was excited to push forward. Lois and I always had different side businesses going on. I suppose at the time we started Saint Aymes, it was at a point that neither of us had any long term, permanent commitments to any other ventures.
I was excited as I knew that I could not wait around for employers to notice I had what it took to succeed. The only fear was not getting started… for me I could see, for whatever reason, that the corporate world wasn’t going to allow me to progress fairly.
Key points include:
- Creating a new market space in the chocolate category
- Working with family
- The impact of social media
Read the full post, Q&A: Business startup with the founders of Saint Aymes, on freedomwanted.com.