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While many struggle with switching the focus between work and home, Barry Horwitz has published a post that is the result of a family gathering inspiring how to avoid strategic planning mistakes. 

Many years ago, my mother initiated what has since become an annual family tradition.

When my father was about to reach his 70th birthday (he’s closing in on 90 now!), she decided we should gather siblings and families, and all spend a weekend together to celebrate. But where? What kind of place? There are thousands of options.

After some discussion, we agreed on two guiding criteria: It needed to be reachable by a reasonable drive, and we needed to be able to play tennis there. Over the years, that simple “vision” has remained, keeping us focused and narrowing the options greatly. This same kind of approach works well in developing a successful business strategy. It’s not everything, by any means. But by starting with a clear vision of what matters most to your organization, you, too, can greatly simplify the process on the way to achieving your goals.

Unfortunately, many organizations (despite best intentions) struggle in the development of their strategic plans. There are any number of underlying causes for this, but here are three that I come across most frequently.

  1. Not Enough Detail

I’ve often seen organizations start with a very broad vision statement — something that, in my family’s example earlier, would be similar to “a weekend family getaway.” While this does provide some idea of what is valued, there is not enough specificity to narrow the options and know whether or not you are headed in the right direction. (Volkswagen once stumbled in this way when it set out to become “the largest car company in the world.”)

So, there needs to be clarity on the key elements that constitute success.

 

Key points include:

  • Identifying and describing a few critical goals
  • The problem with the strategic plan ‘list’
  • The implementation of strategic work

 

Read the full article, Three Strategic Planning Mistakes To Avoid, on horwitzandco.com.