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Over the past week I’ve been binge-listening to the LinkedInformed podcast with host Mark Williams, thanks to a tip from Mahan Tavakoli. I’ll be sharing my key takeaways in this weekly email. Here’s one:

I’ve been writing sub-optimal posts on LinkedIn. I generally do a post about each episode of Unleashed with the name of the guest, a short summary, and a call-out to subscribe to my weekly email.

I’ve learned that anything that smacks of being self-promotional is disfavored by the algorithm and limits views. And that ideally, posts should invite conversation. Pose a question.

According to Mark Williams, if you are seeking to raise the profile of a post and increase your own profile as well, the best thing you can do is comment on the post (perhaps ask a question of the author). Liking a post is OK, but doesn’t help as much.  Sharing a post is not as good as commenting on it, because it breaks the connection with the other comments on the post.

I’m curious about what you are posting. If you’d like me to comment on your LinkedIn post, mention me with an “@Will Bachman” and I’ll see if I can think of something to add to encourage conversation.