Geoff Wilson shares an article that identifies the key components of success when planning and executing business strategies.
Relying on unidentified heroics is great for movies, but bad for business strategy.
This article contains a spoiler for the 1977 movie “Star Wars: Episode IV: A New Hope”. If you’ve never seen it, you’ve missed an important and largely wholesome artifact of modern popular culture, so please don’t read on until you watch it.
Picture it. It’s a long time ago, in a galaxy far, far away. You’re Luke Skywalker. It’s the final battle of “Star Wars: Episode IV: A New Hope”. In your X-sing starfighter, you’re bearing down on the small exhaust port that is the Death Star’s only known weakness. Your strategy says a proton torpedo or two delivered into that port will be all she wrote for the evil Empire’s new toy.
But Darth Vader and two henchmen are closing in on you in their roaring, menacing TIE fighters. You only need a minute more to triumphantly blow apart the Death Star as per the battle’s strategy—but Vader is seconds from destroying you instead.
As he locks his TIE fighter’s weapons on you, Vader unleashes a sinister, foreshadowing boast in James Earl Jones’ deep voice:
“I have you now …”
And he does. All appears lost. Your strategy isn’t going to make it. But then, out of nowhere, Han Solo and the Millennium Falcon blast Vader and his entourage out of the picture and into outer space. Solo exclaims those classic words:
“You’re all clear, kid. Now let’s blow this thing and go home.”
You are. You do. And you all go. Everyone gets a medal. The galaxy is safe—for now.
Now, back to the real world.
I’ve got news for you: Han Solo won’t save your business (or life) strategy. So don’t plan like he will.
Business strategy, like an excellent motion picture, is a narrative acted out. It’s supported by facts and demonstrated through action. Any good narrative—and many sound business strategies—can use all manner of plot devices. Cliffhangers, climaxes, twists, bluffs, foreshadowing, flashbacks, and feints are all in bounds.
But the one plot device that should never penetrate the documented realm of any strategy is called deus ex machina. Literally translated as “god from the machine,” it is “… a plot device whereby a seemingly unsolvable problem is suddenly and abruptly resolved by the contrived and unexpected intervention of some new event, character, ability or object.”
You see? Han Solo shows up out of nowhere and saves the day.
Examples of deus ex machina in business strategy are legion. Any time you review (or, God forbid, develop) a strategy that goes from point A to point Z, but you can’t find the connecting points between, you’re seeing this problematic plot device.
You’re probably part of a company today that has at least one business unit that plans for growth to rescue margins, acquisition to rescue growth, new products to rescue customer loyalty, or an expert new hire (his or her initials: TBD) to drive a new level of performance and engagement. But its done without growth plans, without an acquisition map, without articulating which products will unveil the promised land, and without the budget, candidates, or even value proposition to fill the open spot.
Key points include:
Confusion vs cohesion
Read the full article, Stop Waiting for Hans Solo, on WilsonGrowthPartners.com.