Key Steps to Developing the Personal Brand 

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Susan Hamilton Meier was recently interviewed on The Whole Person Podcast with Evan Herrman where they discussed everything from building a brand with values and creativity, to those important life lessons we’ve learned in our careers. 

In the world of social media, and instant, easy communication. we ourselves are building our own brands, whether or not we’re actually entrepreneurs. And so if we’re starting a business, or we have a business, the first thing to think about is, you know, how does my own brand dovetail with the brand of my business. And if it’s a one person show, it’s often one in the same. Um, so the first thing I do, and I do work a lot with entrepreneurs and small and growing companies, as well as really large companies. And what’s interesting is, the advice is really the same. I really encourage people as the first step is self reflection. So self awareness and self knowledge, right? Because you need to build your brand around something that’s genuine, for a couple of reasons. One is that, you know, if you just make something up and it’s not true to who you are, your audience feels that right away and they won’t connect with it or resonate with it or pay attention to it. And secondly, for your own benefit. You know, if you’re going to show up every day and do something, it had better be aligned with who you are, what you’re passionate about where your values are otherwise you’re not going to want to do it for very long, and you’re not going to be very good at it. So that’s always the best first place to start. 

And then there’s other parts to that journey.

 

Key points include:

  • How to develop self-reflection 
  • How to determine motivating values
  • Values exercises

Listen to the full episode, Self-Reflection for Personal Branding, on The Whole Person Podcast.