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Jobs to be Done


Jobs to be Done

Umbrex member Steve Wunker worked closely for over five years with the late HBS professor Clayton Christensen, who first popularized the “jobs to be done” approach to innovation.

Steve discusses how to apply the “jobs to be done” methodology in Episode 309 of Unleashed.

More info on jobs to be done including a quick reference guide on the website of Steve’s firm, New Market Advisors.