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If you wonder whether writing a periodic newsletter is a waste of time, Robbie Baxter’s latest article may help you understand when and how a newsletter is a valuable marketing tactic. 

I don’t know about you, but my inbox is full of newsletters. 

Some of these newsletters are really just daily ads, reminders from manufacturers and retailers to come back and buy more. Some are from software and media organizations, encouraging me to use the features and read the content I’m entitled to through my subscriptions. Some are calls to give money to, or volunteer for, causes and candidates. And some are updates on ideas and activities of organizations or individuals.

Some of them I delete immediately. 

In fact, about once a month, I go through my newsletters, with the help of an email management app, and delete many newsletter subscriptions entirely.

But that doesn’t mean that newsletters are not valuable, or that newsletters as a concept are “dead”.

A “newsletter” is a tactic that can be deployed in service of a strategy.

And some strategies are better than others.

If you are on the fence about your own subscription strategy, take a step back and make sure you’re clear on a few things:

Key points include:

• The goal
• The value
• The results

Read the full article, Are Newsletters Dead?, on LinkedIn.