Identify your core network


In a book that I recommend every consultant read, The Irresistible Consultant’s Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom, David A. Fields explains how to identify your core network.

This is a useful exercise. If you go through the steps, you’ll almost certainly find names you had forgotten about who you’ll want to reach out to.

Once you’ve identified your core network, you can establish at what periodicity you want to reach out to each person on your list. (Try quarterly for the A1s and at least annually for the B1s and A2s.)

Since I often find myself on calls suggesting that people follow David’s approach, I decided to publish a podcast episode summarizing what I learned from David’s book and our discussions. Check out Episode 357 of Unleashed.

By the way, definitely sign up to get David’s blog posts by email. Great tips every week.