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Amanda Setili asks us to think about how interaction with clients has changed and what expectations will be in the years ahead.

Imagine that it’s three years in the future, in 2024. Largely gone are the days of flying somewhere to meet with a customer for an hour or two. Customer expectations have changed dramatically; they want substance more than just a few hours together.

Instead of a social call, customers in 2024 want substantive gatherings of talent. For example, they value it when you can set up a virtual gathering between your customer, an engineer in California, a SME in New York, and an entrepreneur in Germany.

The way things are done in 2024 are a direct result of everyone going virtual in 2020, plus three years of effort to make virtual gatherings substantively better, rather than just socially distant. It’s become far easier to share data, see and interact with other people, swap ideas, break out into small groups, and even to look the other person in the eye.

No one—myself included—can accurately predict all the innovations likely to take place over the next three years, but I’m pretty certain that many will combine to make virtual gatherings far more effective.

Key points include:

• New skills and perspectives
• Changing expectations
• Changing operations

Read the full article, How Will You Interact with Customers in 2024?, on LinkedIn.